Competitive advantage through people

Success of knowledge-based industries  such as software, information service etc. depends on “people-embodied know-how”

Core competency

Integrated knowledge sets with in an organization that distinguish it from the competitors and deliver value to customer

4 criterion of sustained Competitive advantage

• § he resources must be of value
• §  The resources must be rare
• §  The resources must be difficult to imitate
• §  The resources must be organized

Most pressing competitive issues

• §Going global
• §  Embracing Technology
• §  Managing change
• §  Developing human capital
• §  Responding to the market
• §  Containing cost

Going Global

• §  Different  geographies cultures, laws and business practice
• §  Cross cultural management
• §  Managing expatriate managers

Embracing New Technology

• §  From touch labour to knowledge workers
• §  Human Resources Information system (HRIS)

Managing Change

• §  Reactive Change
• §  Proactive change
• §  Managing change through HR